Brand Guidelines
Everything you need to represent Taintless correctly. Use these assets and guidelines when referencing the brand in your content, integrations, or affiliate materials.
Logomark
The Taintless logomark is the primary visual identifier. Use the white variant on dark surfaces and the black variant on light surfaces. The name 'Taintless' is set in Geist Sans Bold when placed alongside the logomark.
Clear space
Always maintain a minimum clear space around the logomark equal to the height of the logomark itself. Do not place text, graphics, or other elements within this area.
Taintless
Name usage
The name 'Taintless' has one correct form. Use it consistently in copy, headings, and product references.
Taintless
Always capitalize the first letter. Set in Geist Sans Bold when paired with the logomark.
taintless
Do not write the name in all lowercase.
TAINTLESS
Do not set the name in all caps.
Taint Less
One word only. Do not split with a space.
TaintLess
Do not use camel case.
Color palette
The palette is intentionally minimal: a single accent teal over a neutral dark base. Use the primary teal sparingly, reserved for CTAs and interactive accents.
Primary
Taintless Teal
Primary accent, CTAs, interactive elements
Teal Light
Gradient end, highlight states
Teal Dark
Deep accents, ambient gradients
Neutrals
Background
Page background, default surface
Surface
Card surfaces, elevated panels
Elevated
Modals, popovers, overlays
Border
Dividers, outlines, hairlines
Foreground
Primary text, high-emphasis content
Typography
Taintless uses the Geist type family exclusively. Geist Sans for all UI and prose, Geist Mono for code, technical labels, domains, and monospace contexts.
Geist Sans
Headings, body text, and UI elements
Aa Bb Cc Dd Ee
The quick brown fox jumps over the lazy dog
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Regular
400
Semibold
600
Bold
700
Geist Mono
Code, technical labels, domains, and monospace contexts
yourstore.taintless.dev
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
Voice and tone
How we write. The Taintless voice is direct, clear, confident, and honest. These four principles shape every piece of copy across the platform.
Direct
Say what the product does, not what it feels like. Skip marketing fluff, filler, and hype words. Short sentences over long ones.
Clear
Technical precision over marketing polish. If a reader has to guess what a sentence means, rewrite it. Prefer plain English over jargon.
Confident
State capabilities as facts, not promises. Avoid hedging ("might", "could help you"). If the platform does it, say so.
Honest
Never overstate features, timelines, or results. If something is in beta, label it beta. If a feature is plan-gated, say which plan.
Do and do not
Do
- Launch a branded webstore in minutes
- Connect your Tebex account to get started
- Pro plan includes custom domains
- Save changes to publish
Do not
- Unlock the full potential of your online presence
- Take your Tebex journey to the next level
- Pro plan may unlock exciting new possibilities
- Seamlessly empower your store experience
Logo misuse
The logomark should never be modified. Here are common mistakes to avoid when using Taintless assets in your own materials.
Do not stretch
Always preserve the original aspect ratio
Do not recolor
Use only approved white or black variants
Do not add effects
No drop shadows, glows, or outlines
Do not rotate
Keep the logomark upright at all times
Do not crop
Respect the full logomark boundaries
Do not outline
Do not apply borders or stroke treatments
Need something else?
For custom assets, co-branding requests, press inquiries, or affiliate materials, reach out through any of the channels below.